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When deciding which marketing tactics to pursue, be sure to consider signs that can be put up in a yard or on the roadside. With a professional look and a simple call-to-action, these signs can be an effective and non-invasive way to build your brand in your local community. 

As you are respectful to your local public and private properties, you'll find yard signs to be a good way to educate others about your products and services. The most important lesson to follow when it comes to yard signs is to be respectful of where you put them in the ground. If you offend property owners or get in trouble with local law enforcement, your reputation may suffer and it could prevent you from getting the return on investment you need.

Do your homework and follow these best practices for placing yard signs to grow your business with this strategic way of advertising.

PUBLIC PROPERTY

When it comes to public property, the way to do your homework about when and where to place your yard signs is to look into city, county, provincial and federal guidelines and laws. Yes, you'll need to know exactly where you can place these mini billboards. But once you are familiar with the rules in your area, you'll be set to begin displaying your business to your potential end consumers.

One possible strategy is to target areas with high demand for a better service. You could hire some additional help to get them put out in the right locations or you and your existing team could do it yourselves after every sale or installation. You'll know how effective the signs are by getting a call tracking service for the phone number you display on the signs. By keeping track of when and where your signs are placed and checking to see how many phone calls are being generated, you'll be able to identify the highest demand from your local markets.

PRIVATE PROPERTY

Ask the owner. That pretty much sums up the basis requirement for placing yard signs on private property. If you don't get permission from the owner, don't put out the signs. It's really that simple. 

And the best property owners to ask are the ones that just made a purchase!

When you do get permission, remember to "keep it classy" when putting out your signs. What we mean by that is to train your team how to make a professional display. Take a few minutes to review these pointers with each member of your team:

  • Stand Signs Straight Up
    As people drive or walk by, they'll notice if a sign isn't standing up straight from all angles. It seems petty, but it makes a better first impression when the sign isn't leaning at an angle. It also makes the signs easier to read from a distance.
  • Spread Them Out
    If the property owner has a small or regular sized yard, one sign neatly placed in a good spot will most likely be sufficient to draw enough attention to their property. If the owner has a large yard or even several acres of land, it's best to be strategic and spread out the yard signs. A good rule of thumb is to place the signs every 600 feet or in highly visible areas, but remember to not make the signs too distracting for drivers. And make sure trees or large bushes aren't blocking the view of passersby. 
  • Check with the Neighbors
    When you've sold your product or service to a certain residence, take 10 minutes or so after your appointment to ask the surrounding neighbors if they'd be okay with you placing a sign in their yard for a day or two. Even if they say no, it's still a great conversation starter and, who knows, the neighbors may end up buying from you too! As long as you're respectful, you can't go wrong. Plus, when other neighbors see your sign in their neighbor's yard, it builds a lot of credibility for your business and reputation.
  • Simple Call-to-Action
    Design your yard signs with a simple call-to-action. Identify the product or service you're selling, include your phone number or website, add some urgency, create a clean design and let everyone know if it's a new service. And that's all. If you put too many words or too much fluff on the sign, you may end up turning off potential buyers.
  • Post It on Social Media
    Snap a picture of a recently placed yard sign and post it on social media! It can be a fun way to promote your business online. Again, ask permission from the property owner and, to be safe, avoid street signs, house numbers or anything else that can identify the location. There's no need to tell everyone exactly where you made the sale or placed the sign.

Keep in mind, most of these pointers should and can also be used when placing signs on public property. Most of all, we hope these tips help you generate some ideas of what to do with yard signs!

BE CONSISTENT

Whatever you do, be consistent with your strategy and give it enough time to determine the effectiveness. Don't ditch the yard signs until you've given them sufficient time to generate results. People are naturally skeptical and sometimes they need to see the yard signs several times before they call your number or visit your website.

But, if you follow these best practices for placing yard signs, your chances of getting more sales may go way up! Many of our clients have seen a lot of success implementing these types of guidelines in their daily efforts.

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ORDER YOUR CUSTOM DESIGNED & PROFESSIONALLY PRINTED LAWN SIGNS FROM PRINTOGA TODAY. CLICK HERE FOR DETAILS.

 

 

Printoga is a Design, Print & Marketing studio located in Cambridge-Ontario. We have over 15 years of experience working with hundreds of businesses throughout Canada and The United States. We focus on both online design (CMS websites, social media branding etc.) and print design (posters, banners, ads etc.). Printoga CEO Dave Flook, a former Graphic-Design & Multimedia Professor at Fanshawe, College in London, Ontario applies his knowledge, insight, and strategic expertise to every job. Our client's include small to medium businesses to Oscar award winning make-up artists. 

We are writing you to establish a long-lasting relationship with your Design/Marketing business and are seeking remote contract projects. There are a LOT of key benefits to contracting work out to Printoga for a large number of Design & Marketing tasks. We offer professional quality at exceptional rates for each project we work on. 

JOBS YOU CAN CONTRACT OUT TO PRINTOGA:

  • Graphic Design For Print
  • Graphic Design For Web
  • Ads, Postcards, Business Cards etc.
  • CMS Website Design (Joomla & Wordpress)
  • Website Maintenance & Site Updates
  • Social Media Updates & Promotions
  • Marketing & Branding
  • Video & Motion Graphic Promos
  • All Other Design & Marketing Tasks


* Please see attached 2017 catalogue for a comprehensive overview of our services.

KEY BENEFITS FOR CONTRACTING OUT TO PRINTOGA:

  • Over 15 years of real-world design & marketing experience
  • Excellent per-project fees
  • Top notch professional service and quality
  • Prompt service and fast turn-around times
  • Files are print-ready and preflighted
  • Easy communication and delivery of files
  • Willing to sign non-compete disclosures
  • Printoga is located in Ontario

CONTRACT JOBS OUT TO PRINTOGA TODAY:

We would like to discuss working together. Let's have a brief 10 minute discovery phone conversation to get to know each other and see if we are a fit. You can call or easily text the number below to make arrangements. We look forward to hearing from you!

Dave Flook
President
Design & Print
Printoga
p: 226.887.9323
a: 65 Michigan Ave., Cambridge, Ontario N3C 0C8
w: www.printoga.com  e: This email address is being protected from spambots. You need JavaScript enabled to view it.

Graphic Designer (Contract) 

Printoga - Cambridge, ON 

$12 - $25 an hour - Contract

Printoga is a graphic design, marketing & print studio located in Cambridge (Hespeler). We offer dozens of high-end, professional services and products for both online and offline marketing. These include postcards, posters, ads, marketing plans, websites, social media marketing, large format printing and MUCH more!

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