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Dave Flook, from PRINTOGA sharing some municipal election marketing tips and considerations. After many conversations with candidates throughout Ontario I've noticed that many are unaware of the free or inexpensive ways to promote their campaign and to connect with the voters in their ward. I've written the list below to give you some ideas and suggestions that you may not have considered with the aim of benefiting your campaign. I've included links to PRINTOGA services/details where applicable as well. 

I am always available if you have any questions, would like to discuss your campaign or would just like to bounce some ideas and get further advice (226.887.9323).

 

PRINT MARKETING

  • Take advantage of car magnets to promote your campaign. This is a great way to keep your name/branding in the public eye. PRINTOGA designs and prints car magnets - CLICK FOR DETAILS.

  • Leave your postcards at local coffee shops, stores, in mailboxes, hand them out to everyone you meet, bring them to events etc. Our postcards are an incredibly effective and inexpensive way to advertise and open the door for dialog. ALWAYS carry a stack of postcards on you at all times and ask others to help distribute them. PRINTOGA designs & prints election postcards - CLICK FOR DETAILS.

  • In addition to your regular lawn signs you can take advantage of a large sign for your yard. Here at PRINTOGA we have a large coroplast sign out front (which is attached to a wooden post like that of a real estate sign). On this wooden sign we have a postcard hanger that hold our promotional postcards. Be sure to check your local bylaws regarding lawn sign sizes. PRINTOGA can design and print your lawn signs - CLICK FOR DETAILS.

 

ONLINE MARKETING

  • Sign up for a free GOOGLE MY BUSINESS account and list your election website. Your website will be better indexed and people will be able to leave feedback, ask questions/interact with you. Additionally you are able to post images, blogs, links etc.

  • Enhance your election campaign by taking advantage of a high-end website. While print marketing is mandatory for a campaign - space is limited. A website on the other-hand is expansive and can have additional features that will make you stand out. PRINTOGA offers high-end campaign websites - CLICK FOR DETAILS.

  • Change your email address! If you have a domain name then you should be using a domain email address. For example, if your website domain is www.votedaveflook.com then your email you use for your election campaign ideally should be This email address is being protected from spambots. You need JavaScript enabled to view it. (or something along those lines). You should avoid using hotmail or gmail accounts (ie - This email address is being protected from spambots. You need JavaScript enabled to view it.). A branded domain email address is a very easy way to look professional. Your domain email should be used on all your print materials. PRINTOGA can help register your custom domain url - CLICK FOR DETAILS.

  • Also in regards to emails - avoid using underlines, numbers, dashes or periods. These are often typed in wrong, misheard. For example, someone with the email address "This email address is being protected from spambots. You need JavaScript enabled to view it." can be easily confused with "This email address is being protected from spambots. You need JavaScript enabled to view it.".  People will ask for your email address during your campaign and the last thing you want is for their emails to bounce back because they misheard or misunderstood your address.

  • Take advantage of blogs and vlogs. Post weekly blogs on your website (which are also posted on Facebook/Twitter). Sign up for a free youtube account and start your own youtube channel. Create weekly video updates (also post on social media/website). You can use this platform to discuss your campaign, current issues, hot topics, answer questions, talk about your goals etc. A lot of candidates are not taking full advantage of this free method of advertising. You will stand out if you incorporate it into your campaign plan. PRINTOGA offers motion graphics for videos - CLICK FOR DETAILS.

  • Take FULL advantage of social media. Create a dedicated facebook page, post daily updates, blogs, vlogs, upcoming events etc. Your page should have your branding and should stand out.  Social media is all about community and dialog. Be active on local facebook groups and engage in the conversation. Always leave a footer on your posts with your name, website, etc.. PRINTOGA can help set up your dedicated Facebook page - CLICK FOR DETAILS

  • Incorporate a live chat on your website. We can set up a live chat on any website which will connect to your cell phone. This way, guests who are visiting your site can talk with you directly (and easily). When you are in "offline mode" they can send you an email. This is a GREAT way for people to connect to you easily. Give us a call to have us set this up on your website (226.887.9323).

 

General Marketing

  • Change your out going answering machine message. Make it warm, welcoming, smile when you talk. Mention your name, ward you are running in, website etc. When you are leaving messages be sure to include the same information. We have called hundreds of candidates during this election and it is suprising how many do not have their campaign information on their outgoing message. People will generally respond in kind - so if you have a nice tone, speak clearly, present yourself professionally, then you will get a better response.

  • Craft your brand. All elements should be considered - this includes your slogan, tone, graphics, theme etc. Your branding elements should be similar across all marketing materials. Your lawn signs should be branded similar to your postcards which is branded similar to your website. For school board trustee positions you can use a school theme for example. You can think outside of the box with your branding in order to make it stand out. A nicely designed campaign will go a VERY long way. PRINTOGA can help you craft your brand.

  • Ensure there is a call to action on all marketing materials. This could be a "vote for" tagline, a "call me" line with your number or "view my website for blog updates".

  • Engage your ward with questionnaires, polls, & other interactive materials. This can be done either online via your website, social media or via print. You can collect the information obtained and easily address it in a blog, vlog etc. This will encourage active participation and make you stand out from others who are not engaging the ward.

  • Arrange a "meet & great" at a local coffee shop. Promote it on your website/social. Be sure your bring your postcards and other promotional materials. 

 

A successful political campaign wins the hearts of a broad range of voters through a carefully crafted marketing strategy. PRINTOGA specializes in municipal election marketing design & print. We have worked with a wide number of candidates for the 2018 elections and we look forward to working with you. 

~ Dave Flook | PRINTOGA | Phone: 226.887.9323 | Text: 519.222.9099

Links: http://printoga.com/elections

 

Whether you’re creating an elaborate gallery wall, seeking the right frame for that new photograph or picking a canvas for your next DIY, size can make or break your project. Buying something too small or too big, too wide or too tall—it’s a lot to consider. Before you start shopping, take some time to find the best fit for your home. Below we’ve outlined nine popular canvas sizes for a home decor project. Or, if you’re looking for more options, scroll down to understand how to create a custom canvas for any type of home  decor or craft project.

10" x 8"

10"x8" canvases are a popular choice for fill-ins in gallery walls or as a small desk or bookcase accessory. Its size makes it versatile for a variety of artwork - you can mount your favorite family photo or simply print out an image and trim to fit.

Good for: Desks, bookcases, small hallways
 

10" x 14"

To upgrade to the next level, opt to use 10"x14" canvases if you have a print or piece of artwork that looks best matted. This canvas is also large enough to accommodate a photo collage - you can easily stack four 5"x7" photos into this canvas.

Good for: Small photo collages, guest bedrooms, kitchens

 

12" x 12"

The 12"x12" canvas is an easy pick if you want to display a large photo, but may have limited wall space. This canvas size looks great with a single large image or broken up into a photo collage - get creative with your photo sizes!

Good for: Apartment living rooms, bathrooms, gallery walls

 

24" x 10"

While odd in shape, the 24"x10" opens up more possibilities than it limits. Fit this canvas in unique places of your home like on a mantle, above a kitchen stovetop or over your bedroom headboard. This canvas looks lovely showcasing a panoramic cityscape or large family photo.

Good for: Fireplace mantels, kitchen, long hallways

 

16" x 16"

Use a 16"x16" as the "wow factor" to a gallery wall or hang on its own above a bedroom dresser. With plenty of space, create a unique photo collage by combining photos and fun quotes.

Good for: Living rooms, dining rooms, guest bedrooms

 

 20" x 16"

Slightly larger than the 16"x16", the 20"x16" canvas allows you to display longer photos like wedding pictures, tall buildings or expansive landscapes. Hang this behind a desk or above a doorway.

Good for: Offices, game rooms, living rooms

   

 36" x 12"

Similar to the 24"x10", the 36"x12" canvas works well in longer hallways or over your entertainment center (it’s the same width as a 42" TV). Print inspirational quotes or your favorite travel photos on this canvas.

Good for: Living rooms, bedrooms, entryways

   

 20" x 30"

This tall canvas leaves a lasting impression on any room. You can opt to hang it above a sofa, but it’s also tall enough to prop up against a wall as a standalone image.

Good for: Studies, bedrooms, living rooms

   

 24" x 36"

Ready to really impress your guests? This large 24x36 canvas can set the stage in any room with an expansive wall, but will do best in a room where it’s the only photo.

Good for: Bedrooms, living rooms, offices

   
     

Finding Your Perfect Canvas Size

Whether you’re shopping for artwork or creating something yourself, picking the right canvas size is critical for your one of a kind pieces. We outlined some popular choices above, but the number of standard canvas sizes available to you are in the dozens.

Why Canvas?

Before you resort to a regular ol’ frame to showcase your favorite photo, consider getting it professionally done as a canvas print. The material (typically cotton or linen) is hand-stretched so the fibers turn an ordinary photo into a work of art. Additionally, opting for a canvas print is actually lighter weight than other wood wall art pieces, making it ideal to change around for gallery walls or during redecorating. If you’re missing the elegance, try a framed canvas for museum gallery quality.

When you’re about to dive into a DIY project—whether it’s painting or home decor—it helps to have a plan in place to allow your creativity to flourish. Starting off with a blank canvas, use our guide above to determine the size and shape that best suits your project.

Looking for the right canvas for your room? Browse our canvases print services to customize your home.

Last month I was contacted by local Hespeler resident Don French with the aim of putting together lawn signs. Like the majority of us who use the paths here in Hespeler, Don was fed up of irresponsible dog owners who act carelessly regarding picking up after their dogs. 

For this project I designed and printed 20 16x19 coroplast signs which came with metal H-Stands. 

It's great to see them around the community and even nicer to see good people like Don voice their opinion with the aim of making our community much better.

Drop me a line if you need any design, print or marketing work and in the meantime.... lets clean up after our pets :) 

~ Dave | www.printoga.com

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When deciding which marketing tactics to pursue, be sure to consider signs that can be put up in a yard or on the roadside. With a professional look and a simple call-to-action, these signs can be an effective and non-invasive way to build your brand in your local community. 

As you are respectful to your local public and private properties, you'll find yard signs to be a good way to educate others about your products and services. The most important lesson to follow when it comes to yard signs is to be respectful of where you put them in the ground. If you offend property owners or get in trouble with local law enforcement, your reputation may suffer and it could prevent you from getting the return on investment you need.

Do your homework and follow these best practices for placing yard signs to grow your business with this strategic way of advertising.

PUBLIC PROPERTY

When it comes to public property, the way to do your homework about when and where to place your yard signs is to look into city, county, provincial and federal guidelines and laws. Yes, you'll need to know exactly where you can place these mini billboards. But once you are familiar with the rules in your area, you'll be set to begin displaying your business to your potential end consumers.

One possible strategy is to target areas with high demand for a better service. You could hire some additional help to get them put out in the right locations or you and your existing team could do it yourselves after every sale or installation. You'll know how effective the signs are by getting a call tracking service for the phone number you display on the signs. By keeping track of when and where your signs are placed and checking to see how many phone calls are being generated, you'll be able to identify the highest demand from your local markets.

PRIVATE PROPERTY

Ask the owner. That pretty much sums up the basis requirement for placing yard signs on private property. If you don't get permission from the owner, don't put out the signs. It's really that simple. 

And the best property owners to ask are the ones that just made a purchase!

When you do get permission, remember to "keep it classy" when putting out your signs. What we mean by that is to train your team how to make a professional display. Take a few minutes to review these pointers with each member of your team:

  • Stand Signs Straight Up
    As people drive or walk by, they'll notice if a sign isn't standing up straight from all angles. It seems petty, but it makes a better first impression when the sign isn't leaning at an angle. It also makes the signs easier to read from a distance.
  • Spread Them Out
    If the property owner has a small or regular sized yard, one sign neatly placed in a good spot will most likely be sufficient to draw enough attention to their property. If the owner has a large yard or even several acres of land, it's best to be strategic and spread out the yard signs. A good rule of thumb is to place the signs every 600 feet or in highly visible areas, but remember to not make the signs too distracting for drivers. And make sure trees or large bushes aren't blocking the view of passersby. 
  • Check with the Neighbors
    When you've sold your product or service to a certain residence, take 10 minutes or so after your appointment to ask the surrounding neighbors if they'd be okay with you placing a sign in their yard for a day or two. Even if they say no, it's still a great conversation starter and, who knows, the neighbors may end up buying from you too! As long as you're respectful, you can't go wrong. Plus, when other neighbors see your sign in their neighbor's yard, it builds a lot of credibility for your business and reputation.
  • Simple Call-to-Action
    Design your yard signs with a simple call-to-action. Identify the product or service you're selling, include your phone number or website, add some urgency, create a clean design and let everyone know if it's a new service. And that's all. If you put too many words or too much fluff on the sign, you may end up turning off potential buyers.
  • Post It on Social Media
    Snap a picture of a recently placed yard sign and post it on social media! It can be a fun way to promote your business online. Again, ask permission from the property owner and, to be safe, avoid street signs, house numbers or anything else that can identify the location. There's no need to tell everyone exactly where you made the sale or placed the sign.

Keep in mind, most of these pointers should and can also be used when placing signs on public property. Most of all, we hope these tips help you generate some ideas of what to do with yard signs!

BE CONSISTENT

Whatever you do, be consistent with your strategy and give it enough time to determine the effectiveness. Don't ditch the yard signs until you've given them sufficient time to generate results. People are naturally skeptical and sometimes they need to see the yard signs several times before they call your number or visit your website.

But, if you follow these best practices for placing yard signs, your chances of getting more sales may go way up! Many of our clients have seen a lot of success implementing these types of guidelines in their daily efforts.

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ORDER YOUR CUSTOM DESIGNED & PROFESSIONALLY PRINTED LAWN SIGNS FROM PRINTOGA TODAY. CLICK HERE FOR DETAILS.

 

 

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