Top 10 Ways to Market Using Promotional Postcards
Postcards remain one of the most powerful, straightforward ways to get your message into the hands of thousands of potential clients. They’re simple, versatile, and proven to work. In fact, direct mail gets read by 42% of recipients compared to just 20% for emails. With the right approach, postcards can do more than announce a sale—they can drive traffic, build loyalty, and create lasting impressions.
Here are the top 10 smart ways to put postcards to work for your business:
1. Promote a Sale or Special Offer
Nothing drives urgency like a deal. Use postcards to highlight seasonal discounts, flash sales, or clearance events. Add a promo code or “Bring this card in” incentive to track results. Studies show postcards with offers see a 3x higher response rate than those without.
2. Announce a Grand Opening or New Location
Opening your doors for the first time—or in a new neighborhood? A postcard blast lets locals know exactly where to find you. Include a map, hours, and a “grand opening special” to draw crowds fast.
3. Launch a New Product or Service
Use postcards as sneak peeks or teasers when you introduce something new. Showcase bold imagery, keep the text short, and drive readers to your website or store for more. Pairing postcards with digital channels increases campaign success by up to 400%.
4. Drive Traffic to Your Website
Postcards don’t just push people into stores—they can pull them online. Add QR codes, vanity URLs, or social handles so customers can quickly scan and shop. It’s a simple bridge between print and digital.
- Send Event Invitations
From open houses to fundraisers, postcards make excellent invites. They feel personal and stand out in the mailbox. Research shows people are 21% more likely to attend when they receive a physical invitation.
- Share Customer Testimonials
Postcards don’t always have to sell directly—sometimes they build trust. Feature a powerful customer quote with your branding. Social proof in the mail feels more credible than another ad in a feed.
7. Thank Your Customers
Gratitude goes a long way. Sending a simple thank-you postcard after a purchase or donation builds loyalty and keeps you top-of-mind. Loyal customers spend 67% more than new ones.
8. Educate With Tips or How-To’s
Give value first. A landscaping company might send “5 Spring Lawn Care Tips,” while a dentist could mail “3 Easy Ways to Whiten Your Smile.” People keep helpful postcards longer, extending your exposure.
9. Re-Engage Past Customers
Haven’t seen a customer in a while? A postcard reminder—paired with a small incentive—can bring them back. Direct mail is especially effective for win-back campaigns because it feels more personal.
10. Cross-Promote With a Partner
Team up with another local business to share costs and double your reach. For example, a coffee shop and a bookstore could promote each other on the same postcard. Collaborative marketing like this lowers costs while increasing exposure.
The PRINTOGA Advantage
Postcards are powerful, flexible, and proven. At PRINTOGA, we specialize in turning ideas into postcards that work: bold designs, sharp printing, and the right strategy to maximize impact.
In a world full of marketing noise, postcards cut through with a human touch. Whether you’re boosting sales, thanking customers, or simply keeping your brand top-of-mind, postcards deliver. PRINTOGA can help you utilize the power of promotional postcards and you’ll see the difference for yourself.